On March 15, Builderius goes off sale.

Not a price change. Not a tier shuffle. Sales stop completely. The product will not be available again until the stable release, which will come with a new pricing structure.

Between now and then, the professional lifetime license is $179.
One payment. Unlimited installs. Everything included, including the feature we are announcing today.

That feature is Builderius Sense.

What Just Changed

We built a context-aware AI directly into the Builderius workflow. It is called Sense, and it ships this Thursday, February 26 as en experimental feature, but you are not ready for its capabilities.

Sense is not an add-on. It is not a chatbot in a sidebar. It runs inside the builder, it knows what you have selected in the canvas. It understands the Builderius CSS framework. It works within your decisions, not around them.

The single biggest criticism of Builderius has always been the learning curve. The granular control that makes it the most capable WordPress builder is the same thing that made it slower to work with. That was a real criticism, and it was fair.

Sense removes it. The power stays. The precision stays. The control stays. But now the builder understands what you are doing and helps you do it faster.

Builderius was always precise. Now it is precise and perceptive.

And you have three weeks to get it at this price before the door shuts.

What Sense Actually Does

The demo video at the top of this page shows some of it. Here is the short version.

It clones pages from a URL. Give it a link, tell it to replicate the page, and it builds it. Real images pulled from the source. Semantic element names, not random divs. Clean CSS that follows Builderius conventions. Proper nesting and hierarchy. Not a screenshot converted to HTML. A real, editable page built inside your workspace.

It builds with dynamic data. Point it at a blog section on a reference site, tell it to match the design but pull real posts, and it does. It writes the GraphQL query. It maps the {{title}}, {{excerpt}}, {{featured image}}, {{category terms}}, {{date}}. Each piece of the card is its own element. Separate, editable, queryable. This is not static content dressed up to look dynamic. It is a working, data-connected section.

It does precision edits. Change the grid to 4 columns on desktop. Done. Select an element, tell Sense to swap category terms for tag terms. It sees what you selected, swaps the element, updates the query. Tell it to duplicate a color scale, rename it, shift it to green, duplicate a button section with the right classnames. Framework-level CSS through a text prompt. Not just changing a value. Creating and organizing design tokens.

Everything it builds is yours. No AI layer requirement on top. No locked elements. No abstraction. After Sense finishes, you are looking at regular Builderius elements with regular CSS. Change a root color, rename a heading, adjust spacing. Sense gets you there. You own what it made.

Why This Is Not Just “AI in a Builder“

Every tool is adding AI right now. Most of it generates code outside your workflow, ignores your project structure, and produces output you would have to rebuild to maintain.

Sense is different in ways that matter.

It is context-aware. It knows what element you have selected. It reads your existing structure. When you tell it to change something, it changes the right thing because it can see what you are pointing at.

It uses Builderius best practices. The CSS it writes follows the framework. The element naming is semantic. The queries are properly structured. This is not generic code generation. Sense understands the paradigm it is building in.

It augments your process instead of replacing it. You still make the design decisions. Sense works within them. It speeds up execution without overriding your intent.

The Timeline

Today, February 23: This announcement. Watch the video. See what Sense can do.

Thursday, February 26: Sense goes live. Open the builder, select elements, type prompts, see results. The demo site will also have Sense enabled so you can test it without installing anything.

March 15: Sales close. After this date, Builderius is not available to purchase until the stable release at a new price.

What You Get for $179

The Builderius professional license. Lifetime. Unlimited installs. Full builder with every feature, including Sense.

Sense uses Claude through MCP (Model Context Protocol). You bring your own Claude API key or subscription. We plan to support additional models in the future so you are not locked into one provider.

If you already own a professional license: Sense is yours. It will be available in your builder this Thursday. Nothing to do on your end.

If you have been considering Builderius: This is the window. $179, everything included, and it closes March 15. There is no next sale. There is no “I will wait for a better deal.” When the door closes, it closes.