When you are a small team approaching a major release, the conventional move is to spend on marketing, launch campaigns, and push for visibility. We decided to do something different. We hired an educator.

David Denedo is joining Builderius as our content collaborator — and the reasoning behind this decision says a lot about how we think about growing a WordPress visual development tool.

The thinking behind it

We believe that for a product like Builderius, the best marketing is education. Other builders made traditional WordPress development visual. We made modern development visual. Complete CSS control, component architecture, staging and deployment — these are standard practices in web development. WordPress just hasn’t had them. You don’t understand what that means from a feature list. You understand it by building something.

So instead of spending our first real budget on marketing, we invested in someone who can teach.

Why David

Many in our community already know David Denedo. He has been one of our most active members for a while — asking questions, testing features, reporting bugs, and creating Builderius tutorials on his own initiative long before any formal arrangement.

But it is not just enthusiasm that made this decision easy. It is alignment.

David is a London-based WordPress developer and educator with over 160 published tutorials across multiple builders and tools. He has deep experience with dynamic data — JetEngine, MetaBox, Dynamic Shortcodes — which maps directly to how Builderius approaches content through Collections and GraphQL. He understands clean CSS and cares about semantic markup. He is a recognised accessibility advocate in the WordPress community — organiser of WP Accessibility Day, speaker at WordPress events and a guest on the WP Tavern podcast. His connection to accessibility is both personal and professional.

That combination — dynamic data, clean code, professional standards, and accessibility — is essentially the Builderius philosophy. We did not have to convince him of our values. He was already building with them. And in an industry where accessibility is often mentioned but rarely invested in, we would rather show it than say it.

What David will be doing

David is joining us as a content collaborator. He’ll be creating tutorials and educational content across our official channels.

His primary focus will be creating a structured educational series — taking beginners from zero to building modern, dynamic WordPress sites the way professional development actually works. The kind of content that teaches actual web development skills while you learn the tool. Alongside the series, he’ll create standalone content designed to reach people who haven’t heard of us yet.

Why now

We are a small, distributed European team — product design and UX in Croatia, frontend development in Italy, backend development in Ukraine. Until now, promotional efforts and content creation have been handled alongside product design and development. That is a lot of hats for a small team.

David taking the lead on educational content frees us up to focus on the product. When Builderius 1.0 stable ships, we want it to arrive in an ecosystem that is ready: tutorials, a growing community, and content that helps new users get started with confidence.

Follow along

David’s content will start appearing across our official channels soon. If you are already part of our community, you will see him around even more than before. If you are new — welcome. Good time to start paying attention.

David also continues to run his own channels independently — covering Builderius, other builders, accessibility, and WordPress development in general. If you are not following him yet, you should.

We are genuinely excited about this. Let’s build.